2. Animated GIFsMost internet users land on various websites with the expectation of “instant gratification.” They want to find the things they’ve been searching for within seconds. This means that we need to do everything in our power to capture their attention within seconds and to provide them with the information they need. This is where animated GIFs and explainer animations can do a great job, as they are capable of illustrating complex ideas and concepts while also being catchy and entertaining.
3. Conversational Bots and Machine LearningChatting with bots has become quite common these days, as technology progress has enabled artificial intelligence to decipher the intentions of human internet users. We can clearly see artificial intelligence taking over with each and every detail of our virtual interactions. For instance, Google offers auto-suggestions, and Facebook asks users whether they want to tag themselves in photos. Here are a few ways businesses can benefit from using bots:
- Better customer service by giving users instant replies and directing them to the best customer support representative or department, base on their queries
- Higher efficiency by allowing for smoother transitions between different cases.