#1: The Flat DesignFlat design is one of the minimalist design approaches featuring the use of clean and open spaces, simple two-dimensional illustrations and bright colours. The design style began as one of the many trends in web design; however, as years progressed, it soon grew to become the standard template for all designs. The rise in the flat design can be attributed to the necessity for fast-loading websites providing users with enjoyable browsing experiences on both their desktop and mobile devices. Relying on simple illustrations, the flat design utilises less data-heavy templates than other websites that use heavy visuals or large images. This means that the overall loading time is much speedier.
#2: The Animated GIFOne prominent characteristic of today’s web user is their need for ‘instant gratification’ when it comes to locating information. This means that web designers have a small window to capture the user’s attention and provide them with the data they are looking for. This is where animated GIFs are the most effective trend. A GIF can convey complicated concepts in short timeframes while still being entertaining and engaging.
#3: Machine Learning and Conversational BotsChatting with conversational bots has become the norm online. Designers have noticed great advancements in AI (artificial intelligence), as well as the capabilities of these bots. In fact, users see it each day when Google offers auto-suggestions, or Facebook asks us if we want to be tagged in another photo. The majority of businesses are noticing the benefits conversational bots can bring to their company, including the following:
- Increased convenience by offering users immediate responses and filtering them to the relevant contact based on their needs.
- Improved effectiveness by providing easier case transitions.