So how is great makeup made?Initially, the big expectation of consumers is consistency. When a consumer uses the last swipes of their ‘Coffee Shimmer lipstick they expect the shade to be just the same as the first swipes. Of course, when a consumer purchases makeup they take many factors into account. How long does it last? Will it run? Will it look fresh or rub off easily? To meet all of these high expectations, manufacturers have spent many years coming up with formulas, which they guard carefully. They have also invested a significant amount into equipment, which can produce cosmetics that are safe, well blended and offer colour, scent, and ingredient mix consistency.
How Do Manufacturers Make Foundation?Let’s start with the art of foundation making. Dry and mineral-based foundations are on the market; however, liquid foundation tends to be the most familiar. Oils and pigments start the process, as well as a potential fragrance, they are mixed extremely well with air operated diaphragm pumps. What we could call the ‘blending well’ part of the process is where the need for the right equipment comes into play. So that the product is smooth and consistent when it comes to colour and texture all of the ingredients, need to be blended in a way, which is far more complex than that of a household appliance. In fact, some products, which we have on the market today, are only available thanks to advanced submicron processing. In this process, the particles are made very small. Quadro Liquids is an example of excelling at this technology. Taking into account the expected final product, manufacturers will use various sophisticated machines to carry out the mixing and perform complex tasks, such as:
- The production of stable emulsions
- The hydration of suspending and thickening agents
- The disintegration of solids
- The mixing of stabilisers, rheology modifiers and thickeners
- The dissolution of powders
- The blending of liquids which have a variety of viscosities.